Jo-Anne's blog


Hard to believe it has been close to nine years since we launched The Pink Cart program! To-date we have sold more than 140,000 Pink Carts and raised more than $665,000, all donated to the American Cancer Society (ACS) for breast cancer programs. While these are AMAZING numbers, and honestly far surpassed our early hopes and dreams, the numbers are actually much larger if we include the impact our Kick Cancer To The Curb idea has had in communities that we serve with partners. 


It’s remarkable to think that it has been four years since the idea for The Pink Cart™ was born. I’ve told the story a hundred times about how I honestly believed if we could sell just a few thousand carts we would be able to turn curbsides pink and start a conversation. Within days of shipping our first carts we were getting calls and emails from people wanting to know where they could get one, strangers stopping at people’s houses to take pictures and send them to friends and family.


We are doing a little jig, ok a BIG jig, over here at the Pink Cart team headquarters because we just BLEW through a financial goal of raising $250,000 for the American Cancer Society!!! THAT is a lot of money and we know that every penny is going to the important work of research and breast cancer awareness across this great country. Did you know that when you buy a Pink Cart in your community your $5 makes it back there?


It's November now and all the hype around October and it being breast cancer awareness month has dissipated. The Pink cart team was super busy all month with contests and give aways and blogging and general traffic on the Facebook page and our website. Now it's quiet and it feels like everyone has packed up and gone home. The traffic on our Facebook page has dramatically dropped off and while that is just fine, it tells us something.


This weekend we celebrated my Father's 90th birthday. He is a good man who is still extremely active and independent -  at 90 he lives alone, works, plays golf, travels and dates women younger than me (which will have to be the subject of a later blog :)) There was a 13 year age difference between my Mom and Dad and so when Mom died so young from breast cancer it really rocked him to his very core. He never expected to get left. You know that feeling...being left behind. It's debilitating.


We posted a link to a video for an all-woman owned and operated trash hauling company earlier this month as they are in the final selection stages for their own reality tv show. The company is called DirtyGirl Disposal and is run by a remarkable woman by the name of Katherine Fairbanks. When the link came into the office last week I passed it around to my co-workers to gauge their reaction because it's a little rough around the edges and I wanted to be sure that nobody would be offended by the language.


On Monday I had the pleasure of playing golf in the American Cancer Society's West Michigan Golf Classic event here in Grand Rapids. It was a well run event and lots of fun - all focused around the goal of raising $80,000 for ACS. It was a beautiful day and I had the honor of playing with a group of men that I work with at Cascade Cart Solutions. I was very nervous at first as I got partnered with Scott who is undoubtedly the best golfer in our company which is never a good thing because I am a complete hacker with absolutely NO TALENT but fortunately he was in a gracious mood.


A year ago I blogged on Mothers Day weekend while my family was driving in from Toronto to be a part of our daughter's college graduation. We had a magical weekend together and since then our son has also graduated from college and now one lives in Romania and the other in Canada. I guess we are now the preverbial empty nesters which all my friends and family warned me would be awful but I have to be honest...I kinda like it.


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